Content marketing on digital platforms has undergone many facelifts since the beginning of the last decade. The most path-breaking was probably the shift from text content to image-based content during 2015-16. The advent of image-based content in digital media was made possible by the brilliantly designed photo editing tools and techniques and provided the required impetus by the growing popularity of social media.
Media analysts had started forming the view that image-based content marketing will rule digital marketing for a few decades. However, their views were proven incorrect when the digital media smoothly made way for video marketing to take over image-based content marketing within less time. Smartphone technology and 4G internet made it possible for tech developers to design tools and platforms where videos can run without time lag. Today, videos can be run on people’s portable devices as smoothly as text messages. It is not an exaggeration to say that video marketing is the most popular and valuable form of digital marketing today.
The year 2020 can be considered a breakthrough year for video marketing. The year has been highly beneficial to the growth of digital media marketing as a whole. It is partly because of the situation of the coronavirus-induced global pandemic and its resultant lockdown. Since brands could not reach out to their customers through popular marketing mediums such as outdoor advertising and events, they devoted their focus to digital media marketing, dominated by video marketing as the prime mode. A media company in Mumbai have dedicated teams to provide video marketing services and support to the brands.
There are several advantages video marketing enjoys. The most important among them is that videos are attractive and more appealing to the general public. Messages can be communicated in a much clearer way through videos, as it involves sight, sound, and speech simultaneously.
The media companies Mumbai are putting their efforts into making the experience of watching marketing videos better using a few tactics. One such tactic is creating crisp and short videos instead of ones with elaborate stories. Short videos in the form of advertisements are enjoyed by people. Due to their minuscule duration, people do not bother to skip them. Moreover, short videos can be downloaded and shared with friends much faster than large videos.
Another tactic media firms in Mumbai seem to be employing a lot is the involvement of semi-popular influencers. Many people watch videos only to check out the influencer's performance and unknowingly consume the inherent message the video is intended to market.
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